16 Golden Rules of Master Copywriting
YOU
Anesta Web.com
Award Winning
Marketing Articles for
Entrepreneurs
Anesta Web
Articles
thousands of dollars
on advertisement and
have extremely low
or no results in sales because of your poor
3) AIDA. It’s the proven and the bedrock of the copy process. Always follow it. AIDA
A= Attention. You must grab it instantly or you don’t have a chance.
I =
Interest. You grab and keep their interest. If they get bored, they will leave.
D=
Desire. Interest must be transformed into desire for what you offer.
5) Headline is the Key. If it doesn’t grab their attention then they‘ve gone away. Your headline must be a killer one.
6) Promote your best and strong benefit at first, not last. That’s how you are going to create interest and then desire.
8) Answer all the objections and questions you think your prospects could have. In that way you will gain their trust.
9) Use bullet points for each of your benefits and bold, italics fonts for your text. Use the underline feature but not so often.
10) Give time limit. This is an excellent tool for calling your prospects to act now!
11) Offer testimonials. It is the mother of gaining trust tools. Especially, if it is from someone important in your field.
13) Avoid graphics. They won’t help you. People are looking for information not images.
14) Give guarantees. Research has proved that when you have a long guarantee your client feels safer and that leads to fewer refunds too!
15) Never assume that your prospects know what you want to say. Always be specific and clear about your product or service.
16) Have your copy or ad checked by your friends, colleagues e.t.c. It’s better to have other views, after all it’s a part of the testing process.
A Little Mistake That Cost A …… $3,477 A Year
Do You Make These Mistakes In …..?
Why Some People Almost Always Make Money In The …….
How I Improved My ……. In One Evening.
How I Made a Fortune with a ….. Idea.
How To Plan ……
Dare To Be Rich
The Secret To Being Healthy.
How To Write A ……
Be Independent
Be Successful
Avoid Embarrassment
Be Healthy
Satisfy Curiosity
Make Money
Save Time
Avoid Effort
Get A Better Job
Christos Varsamis is an internet marketing consultant and the owner of the exclusive internet-marketing club www.internetmarketingsuccesstips.com. Get his knowledge at your desktop! Subscribe to ims-tips@aweber.com. - Copyright 2004 Christos Varsamis
Online Business
